Info Marketing 101 — Know your Boundaries

In the information/training indus­try, there seem to be a lot of folks teach­ing the wrong things… Whether you’re suc­cess­ful in sell­ing the infor­ma­tion or not, it’s absolutely imper­a­tive that you do not sell infor­ma­tion or attempt to “train” peo­ple on things that you have lit­tle or no expe­ri­ence in yourself.

It’s kinda obvi­ous, I know… But more and more peo­ple are being mis­led by other peo­ple who teach things that they have not even done them­selves… If you’re a vic­tim of this, there’s noth­ing wrong with you… But now’s the time to get things straight and under­stand what you can & can­not teach, and I’m going to show you the solu­tion to this once & for all…

Here’s the deal…

1. If you have not done it your­self, & have not had lots of suc­cess doing it, you should not be teach­ing it at all… PERIOD!!
2. If you have done it a lit­tle, and know how to do it from expe­ri­ence, but haven’t had too much suc­cess with it, you have the right to teach only the peo­ple who want the same level of suc­cess you’ve had with it.
3. And if you have done it 1,000 times or more, and know it inside and out, and you have had TONS of suc­cess with it, by all means you are wor­thy of teach­ing it to just about any­body who wants to have the same suc­cess you’ve had in it.

Are you catch­ing my drift here?

You have no busi­ness teach­ing some­thing you don’t do yourself!

Don’t try to teach some­thing that you have lit­tle or no expe­ri­ence in and have not had any suc­cess in… New­bies (I mean com­plete NEWBIES) claim­ing that they’re experts in some field that they have not done even once.

Like for exam­ple, I’ve seen a few peo­ple claim they can show me how to gen­er­ate 15–20 leads a day for my busi­ness… But when I call them up & ask them how many leads they’re gen­er­at­ing, they kinda stum­ble a lit­tle bit and can’t answer my ques­tion (in case you’re won­der­ing, the typ­i­cal answer is 0–1 lead per day lol).

Another guy says he can show me how to reach the top level of my net­work mar­ket­ing busi­ness… I call him up & ask him how he’s doing in his busi­ness, and he says he’s been in it for 5 years and has only reached the third level of his com­pany (just a few peo­ple in his orga­ni­za­tion)… What the heck does he know about reach­ing the top? NOTHING!!

I don’t expect you to know any­thing about what I’m talk­ing about, because you might not be in the train­ing indus­try or have an infor­ma­tion busi­ness… But I just wanted to make this post for the folks who are…

You need to set your bound­aries & fully under­stand what you can & can­not teach!

You can’t teach a self made multi-millionaire stock investor how to invest in the stock mar­ket, if your net­worth is just a cou­ple mil­lion… You can not teach a multi-millionaire real estate expert real estate secrets, if you’ve only made a cou­ple hun­dred thou­sand in real estate… Same goes for MLM… You can’t teach a multi-millionaire net­work mar­keter how to reach the top level of a com­pany, if you’ve never made it to the top.

BUT!!!…

You can teach peo­ple what YOU KNOW, and what you’ve done!

If you’re worth a cou­ple mil­lion in the stock mar­ket, you can teach a begin­ner or even an inter­me­di­ate stock investor how to get their first cou­ple million.

If you’ve made 6 fig­ure income from real estate and con­tinue to do so, you can teach begin­ners how to make their first 6 fig­ures in real estate.

The same goes for EVERYTHING!! Just know your level, and know your bound­aries, and make it very clear when you talk to your clients, or they will assume that you have done it already, your­self, and sooner or later you will lose their trust forever.

Remem­ber, busi­ness is all about rela­tion­ships… Don’t ever screw that up… Don’t ever lie, cheat, or say any­thing that will ruin your rela­tion­ship with your clients… Tell them what they need to hear, not what they “want” to hear.

Now, that doesn’t mean that you can­not con­tinue to help peo­ple in your industry/niche, by refer­ring them to the right peo­ple and train­ing pro­gram who can train your clients in the sub­ject THEY know…

And it works out great for everyone!

• Your clients get a trainer who actu­ally knows their stuff!
• The trainer gets a new client!
• And you get paid for help­ing everyone!

That’s what it’s all about!

How to Posi­tion Your­self as a Leader in Your Indus­try With­out Hav­ing Any Experience

I wanna leave you with a cool tip for how you can still posi­tion your­self as a leader in your indus­try (even if you don’t know any­thing about it), with­out mis­lead­ing peo­ple and try­ing to teach some­thing you don’t know.

It’s as sim­ple as find­ing the real expert (try to find the best of the best), mak­ing a con­nec­tion with them, and ask­ing if you could refer clients to them.

If you put your­self in their shoes (or san­dals - depend­ing on where they are in the world), and some­one comes up to you and asks you if they can send clients your way, what would you say?

I know I would say, “DEFINITELY! $end them right over!… Cha Ching!”

“But wait, there’s more!”

After the con­nec­tion is made, ask them if you two can do a train­ing together (via webi­nar, con­fer­ence call, etc.) so that you can kinda inter­view them and have them teach your clients what they know… So by the end of the call, every­one feels so blessed to know you and so edu­cated that they would like to learn more from them…

And you offer a spe­cial deal to your clients if they act within a cer­tain time frame, and with­out you doing any­thing really, sales are made, and everyone’s happy.

Now, what if you recorded the inter­view, tran­scribed it & SOLD it as a spe­cial price to your clients? Or you could of course just give it away as a free­bie… And that inter­view con­tin­ued to bring in sale after sale, day & night, to your part­ner (the expert), and you get a piece of the action in the middle…

As long as the trainer really knows their stuff, why wouldn’t peo­ple sign up for their train­ing? And how much love would your clients give you, when you have intro­duced them to the expert? They will LOVE YOU to death!!

That’s being a leader & a great friend! Giv­ing peo­ple what they need to know, and not try­ing to pre­tend to be the one who “knows it all”… You’ll be help­ing your clients, help­ing your part­ner, and gain­ing respect from everyone!

Stay true, and be cool. Let me know how I can sup­port you!